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Manuela BASSO

Experienced, trilingual Marketing Manager
Italian French

Brand equity
Complex technical industries
Strategic and operational plans
Organization, holistic view, curiosity
Home Experiences Education Skills Portfolios Interests
Download my PDF resume
Manuela BASSO
France
Contact me
Professional Status
Employed
Unavailable
About Me
"The important thing is not to stop asking questions. Curiosity has its own reason to exist. - Albert Einstein -
ORGANIZATION. CURIOSITY. SMILE.
With over 10 years of experience, I have a track record of leading impactful Marketing activities,
driven lead generation that contributed to 30% growth.
My leadership and organization skills have ensured the success of compelling initiatives, contributing
to a sustainable expansion.
Even in high-pressure situations, I maintain efficiency, attention to detail, and a positive attitude
Experiences
  • Responsible for the development of the ergoflix company in the French market, through the definition of a strategic marketing plan and the implementation of targeted actions :
    ♦ CONTENT MARKETING: development and coordination of the content strategy for all communication channels: web, social networks, press, newsletter, etc);
    ♦ WEBSITE: launch and update of the showcase and e-commerce site;
    ♦ SEO and SEM: coordination of the SEO strategy and implementation and monitoring of SEM campaigns;
    ♦ SOCIAL NETWORKS: implementation and development of social networks: LinkedIn, Facebook, Instagram, Youtube;
    ♦ EVENTS ORGANIZATION: brand development via tradeshows - design and logistic organization;
    ♦ PRESS RELATIONS: coordination of press contacts, both for editorial and advertising content;
    ♦ BUDGET MANAGEMENT
  • Management of world External Communications, PR and Events.
    ♦ EXTERNAL COMMUNICATION:
    Branding identity, creation and development of institutional and commercial communication, on and off-line.
    ♦ PRODUCT COMMUNICATION :
    Design, redaction and realization of on-line and off-line supports, monitoring the graphic chain.
    Creation of graphic concepts for the different activities (catalogues, leaflets, advertisements, videos).
    ♦ EVENTS:
    Organization and coordination of events [trade shows and congresses]. 18-20 events per year all around the world.
    ♦ DIGITAL:
    Update the website content; optimization of SEO and SEM. Improvement of e-reputation through social media.
Detailed Description
  • ♦ COMMUNICATION ON and OFF-LINE:
    Branding identity, creation and development of institutional and commercial catalogs, flyers, photo shoots, videos, advertisements, press releases and press kits, merchandising, following the graphic chain.
    ♦ EVENTS:
    Organization and coordination of events [trade shows and congress] retroplannings, booth design, corporate identity, monitoring services, logistics, visitor welcome, commercial support. 18 events per year all around the world.
    ♦ INTERNET and SOCIAL MEDIA:
    Update the website content; optimization of SEO and SEM. Creation and update of social network pages. Improvement of e-reputation.
  • Marketing projects manager for the launch of a new brand and a new products range.
  • Project manager for the creation and development of catalogs, audiovisual and merchandising:
    • Photo shootings
    • video
  • Stand responsible on international BUSWORLD exhibition (in Kortrijk, Belgium):
    • 1200 m²
    • An average of 600 visitors per day
  • Coordination and management of communication activities around the Bus Range at national and international level:
    • Business supports;
    • Branding communication;
    • Brochures;
    • Merchandising;
    • International exhibitions;
    • Advertising;
    • Website.
  • Establishing guidelines for business education supporting its implementation.
Detailed Description
  • Work with suppliers for operational activities
  • Operational management of stands in international exhibitions
Company Description
A leader in the design and production of collective passenger transport vehicles.
Iveco Bus is the second manufacturer in the European public transport sector, actively working to improve its offer for both public and private transport operators in all markets. The brand guarantees a certified French added value greater than 50% and quality certifications for each operations plant.
  • Joined the company in 2009, during the first year I worked at the marketing department for the range Coaches France.
  • Since September 2010 I joined the whole range of products (Coaches, Buses and Minibuses), with additional tasks in France and abroad.
Detailed Description
  • During the year 2009/2010, I was in charge of several tasks:
    • Development and updating of databases and analysis of these (6000 registrations per year to treat).
    • Conduct market research and competition analysis (product analysis and developments of competitors).
    • Production of marketing materials (market research on the recyclability, which has earned invitations to tender).
  • Since September 2010, I have been given additional tasks :
    • Creation of sales materials (with sales support, internal communication on products).
    • Organization of training (training for a week in the Czech Republic with 50 people a day, external training for 40 people).
    • Translation of technical and commercial documentation in Italian / French / English.
Company Description
Irisbus is a European company specializing in transport, created by a joint venture of the bus division Renault Industrial Vehicles, Renault Bus, and the division of Europe IVECO bus in 1999.

Since 2003, IVECO holds all of the company Irisbus.

The company built in several countries buses, buses and minicars.
Irisbus is the second largest producer of buses.
Company website
http://www.irisbus.com/
  • Strategical diagnosis:
    • Market Analysis
    • Strategic Action Plans
    • Operational Action Plans
Detailed Description
  • Project in a 5 persons-group
  • Excellent result: 3rd IFAG's grade.
  • Development of "green marketing":
    • Market research;
    • Strategic and operational recommendation;
    • Proposal of Marketing Mix.
Detailed Description
  • Project manager
  • Management of a 4 person- team
  • Excellent result: best grade IFAG
  • Student project for a private clinic, which aimed to provide solutions tailored to business needs for the establishment of a sustainable development approach.
    • Analysis of corporate governance in relation to sustainable development
    • Market research
    • Proposal of strategic and operational recommendations
Detailed Description
  • Project in a 4 persons-group
    • Operational Recommendations and proposal of actions for sustainable development:
    • Charter providers,
    • New machines,
    • Website ...
  • In a hotline support platform for AUDI, VW, SEAT and SKODA, I was responsible for the assistence of French, Italian, English and German motorists.
  • Resolutions to problems or special cases.
Detailed Description
  • Treatment of 50-100 customers per day.
  • Management and monitoring of telephone or computer customers.
  • Booking rental cars and monitoring of these reservations.
  • Hotel, flight, train reservations and monitor these reservations.
Company Description
ACTA, a subsidiary of the major European Automobile Clubs, was founded in 1992 to complete the network of European support of ARC Europe, the European leader for the assistance of new vehicles in Europe, to deploy and support services (24 / 24, 7/7).

The expertise developed throughout these years, allows for ACTA is currently positioned as a major player.
Company website
http://www.acta-assistance.com/
  • At Turin 2007 Universiade (University Games), I was assigned to the press department for the speed skating.
Detailed Description
  • My tasks in detail:
    • Management and monitoring of proper operation of the press room, the press tribunes, mixte zone and press conferences.
    • Support for international journalists during training and competitions (all events complete).
    • Resolution of difficult situations or unpredictable cases (special requests of journalists, unplanned requests for interviews ...).
    • Travaill in coordination with other services (sports, VIP, Press Runners, Venue Managers ...).
    • Exchanges with partners of different language and culture (European, American, Canadian, Asian ...)
Company Description
The Universiade is an international multi-sport university organized by the Federation Internationale du Sport Universitaire (FISU).
The Universiade is held every two years and are the second largest sporting event in the world in terms of participation, behind the Olympics.
The Universiade Torino 2007 confirmed the attendance record for the number of athletes (2511).
  • Journalist and redactor of volleyball pages in a weekly sports of the Piedmont Region, based in Turin.
Detailed Description
  • My tasks:
    • Selection of events to follow.
    • Management of seven journalists (defining subjects, length of articles, render times ...)
    • Fixation of layout and timing of articles (10-15 articles per week).
    • Writing of articles (10 per week) and monitoring industry news.
    • Production interviews with players, coaches, managers, presidents, institutions.
    • Solving problems and adaptation to specific situations (cancellation of the last minute, unexpected events ...).
    • Closing pages within the established deadlines.
    • Work in coordination with and support other services (football, other sports ...).
  • At the World Fencing of Turin in 2007, I was in charge of communication with the public and athletes.
Detailed Description
  • My tasks in detail:
    • Manage and monitor the behavior of inputs and the establishment of the public.
    • Installation of external communication for the public nationally and internationally.
    • Management and monitoring of national and international audience when he arrived.
    • Verification of the proper conduct of training of athletes.
    • Resolution of difficult situations or unpredictable cases (special requests).
    • Work in coordination with other departments (News, Sports, VIP, Press Runners, Venue Managers ...).
    • Exchanges with partners of different language and culture (European, American, Canadian, Asian ...)
  • During the Winter Olympics in Turin in 2006, I was assigned to the press department for Figure Skating and Short Track (High demand events).
  • During the Paralympic Winter Games of Turin 2006, I was also assigned to the press service, but for ice sledge hockey.
Detailed Description
  • My tasks in detail:
    • Management of the press room, the press tribunes, press conferences and the Mixed Zone.
    • Management and monitoring of international journalists during training and competitions (all events complete).
    • Resolution of difficult situations or unpredictable cases (special requests of journalists, unplanned requests for interviews ...).
    • Work in coordination with other services (Sports, VIP, Press Runners, Venue Managers ...)
    • Exchanges with partners of different language and culture (European, American, Canadian, Asian ...)
Company Description
The Winter Olympics are an international sporting event which takes place every four years, alternating with the Summer Olympics on the even years of a four-year cycle.

In 2006 Turin became the largest host city for the Winter Olympics. A record 2,508 athletes, representing 80 National Olympic Committees involved, as well as 9408 members of the press (including the 2688 of press drought).
  • I worked for a project of the Italian Federation of Volleyball in primary schools and colleges, as sports teacher.
Detailed Description
  • Preparation and implementation of recreational and educational sessions related to volleyball for groups of 15-25 students
  • Selection and implementation of teaching adapted to interlocuteus, in relation to the age and skills.
Company Description
The project, conducted jointly between the City of Turin and the Italian Federation of Volleyball, aims to expose students graduate from primary school to a sport under the guidance of qualified instructors, taking into account the participation of disabled children.
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