Manuela BASSO
Brand equity
Complex technical industries
Strategic and operational plans
Organization, holistic view, curiosity
France
Professional Status
Employed
Unavailable
About Me
"The important thing is not to stop asking questions. Curiosity has its own reason to exist. - Albert Einstein -
ORGANIZATION. CURIOSITY. SMILE.
With over 10 years of experience, I have a track record of leading impactful Marketing activities,
driven lead generation that contributed to 30% growth.
My leadership and organization skills have ensured the success of compelling initiatives, contributing
to a sustainable expansion.
Even in high-pressure situations, I maintain efficiency, attention to detail, and a positive attitude
ORGANIZATION. CURIOSITY. SMILE.
With over 10 years of experience, I have a track record of leading impactful Marketing activities,
driven lead generation that contributed to 30% growth.
My leadership and organization skills have ensured the success of compelling initiatives, contributing
to a sustainable expansion.
Even in high-pressure situations, I maintain efficiency, attention to detail, and a positive attitude
Marketing, Communication Project Manager EMEA
IVECO
September 2012
to December 2013
Temporary Work
St. Priest (Lyon)
France
- Marketing projects manager for the launch of a new brand and a new products range.
- Project manager for the creation and development of catalogs, audiovisual and merchandising:
- Photo shootings
- video
- Photo shootings
- Stand responsible on international BUSWORLD exhibition (in Kortrijk, Belgium):
- 1200 m²
- An average of 600 visitors per day
- 1200 m²
- Coordination and management of communication activities around the Bus Range at national and international level:
- Business supports;
- Branding communication;
- Brochures;
- Merchandising;
- International exhibitions;
- Advertising;
- Website.
- Business supports;
- Establishing guidelines for business education supporting its implementation.
Detailed Description
- Work with suppliers for operational activities
- Operational management of stands in international exhibitions
Company Description
A leader in the design and production of collective passenger transport vehicles.
Iveco Bus is the second manufacturer in the European public transport sector, actively working to improve its offer for both public and private transport operators in all markets. The brand guarantees a certified French added value greater than 50% and quality certifications for each operations plant.
Iveco Bus is the second manufacturer in the European public transport sector, actively working to improve its offer for both public and private transport operators in all markets. The brand guarantees a certified French added value greater than 50% and quality certifications for each operations plant.