Manuela BASSO
Brand equity
Complex technical industries
Strategic and operational plans
Organization, holistic view, curiosity
France
Professional Status
Employed
Unavailable
About Me
"The important thing is not to stop asking questions. Curiosity has its own reason to exist. - Albert Einstein -
ORGANIZATION. CURIOSITY. SMILE.
With over 10 years of experience, I have a track record of leading impactful Marketing activities,
driven lead generation that contributed to 30% growth.
My leadership and organization skills have ensured the success of compelling initiatives, contributing
to a sustainable expansion.
Even in high-pressure situations, I maintain efficiency, attention to detail, and a positive attitude
ORGANIZATION. CURIOSITY. SMILE.
With over 10 years of experience, I have a track record of leading impactful Marketing activities,
driven lead generation that contributed to 30% growth.
My leadership and organization skills have ensured the success of compelling initiatives, contributing
to a sustainable expansion.
Even in high-pressure situations, I maintain efficiency, attention to detail, and a positive attitude
Marketing & Product Manager
ergoflix france
Since 2022
- Responsible for the development of the ergoflix company in the French market, through the definition of a strategic marketing plan and the implementation of targeted actions :
♦ CONTENT MARKETING: development and coordination of the content strategy for all communication channels: web, social networks, press, newsletter, etc);
♦ WEBSITE: launch and update of the showcase and e-commerce site;
♦ SEO and SEM: coordination of the SEO strategy and implementation and monitoring of SEM campaigns;
♦ SOCIAL NETWORKS: implementation and development of social networks: LinkedIn, Facebook, Instagram, Youtube;
♦ EVENTS ORGANIZATION: brand development via tradeshows - design and logistic organization;
♦ PRESS RELATIONS: coordination of press contacts, both for editorial and advertising content;
♦ BUDGET MANAGEMENT
External Communication Manager
Nemera
Since January 2015
Full-time
La Verpillière
France
- Management of world External Communications, PR and Events.
♦ EXTERNAL COMMUNICATION:
Branding identity, creation and development of institutional and commercial communication, on and off-line.
♦ PRODUCT COMMUNICATION :
Design, redaction and realization of on-line and off-line supports, monitoring the graphic chain.
Creation of graphic concepts for the different activities (catalogues, leaflets, advertisements, videos).
♦ EVENTS:
Organization and coordination of events [trade shows and congresses]. 18-20 events per year all around the world.
♦ DIGITAL:
Update the website content; optimization of SEO and SEM. Improvement of e-reputation through social media.
Marketing, Communication Project Manager EMEA
IVECO
September 2012
to December 2013
Temporary Work
St. Priest (Lyon)
France
- Marketing projects manager for the launch of a new brand and a new products range.
- Project manager for the creation and development of catalogs, audiovisual and merchandising:
- Photo shootings
- video
- Photo shootings
- Stand responsible on international BUSWORLD exhibition (in Kortrijk, Belgium):
- 1200 m²
- An average of 600 visitors per day
- 1200 m²
- Coordination and management of communication activities around the Bus Range at national and international level:
- Business supports;
- Branding communication;
- Brochures;
- Merchandising;
- International exhibitions;
- Advertising;
- Website.
- Business supports;
- Establishing guidelines for business education supporting its implementation.
Marketing Assistant
IRISBUS IVECO
September 2009
to August 2012
Cooperative Education Work
St. Priest
France
- Joined the company in 2009, during the first year I worked at the marketing department for the range Coaches France.
- Since September 2010 I joined the whole range of products (Coaches, Buses and Minibuses), with additional tasks in France and abroad.
External consultant of strategical diagnosis
Club Equilibre
September 2010
to July 2011
Student Project
St. Cyr au Mont d'Or
France
- Strategical diagnosis:
- Market Analysis
- Strategic Action Plans
- Operational Action Plans
- Market Analysis
Project manager - Marketing study
Irisbus Iveco
February 2010
to July 2010
Student Project
St. Priest
France
- Development of "green marketing":
- Market research;
- Strategic and operational recommendation;
- Proposal of Marketing Mix.
- Market research;
External consultant of sustainable development project
Infirmerie protestante
September 2009
to February 2010
Student Project
Caluire
France
- Student project for a private clinic, which aimed to provide solutions tailored to business needs for the establishment of a sustainable development approach.
- Analysis of corporate governance in relation to sustainable development
- Market research
- Proposal of strategic and operational recommendations
- Analysis of corporate governance in relation to sustainable development
Bilingual customer service officer
ACTA - ARC Global
May 2009
to September 2009
Part-time
Limonest
France
- In a hotline support platform for AUDI, VW, SEAT and SKODA, I was responsible for the assistence of French, Italian, English and German motorists.
- Resolutions to problems or special cases.
Press Assistant
Universiades d'Hiver Turin 2007
January 2007
Internship
Turin
Italy
- At Turin 2007 Universiade (University Games), I was assigned to the press department for the speed skating.
Journalist and redactor
IL CORRIERE SPORTIVO
April 2006
to January 2009
Turin
Italy
- Journalist and redactor of volleyball pages in a weekly sports of the Piedmont Region, based in Turin.
Communication Assistant
Mondial d'Escrime Turin 2006
September 2006
to October 2006
Internship
Turin
Italy
- At the World Fencing of Turin in 2007, I was in charge of communication with the public and athletes.
Press Assistant
JEUX OLYMPIQUES ET PARALYMPIQUES TURIN 2006
February 2006
to March 2006
Internship
Turin
Italy
- During the Winter Olympics in Turin in 2006, I was assigned to the press department for Figure Skating and Short Track (High demand events).
- During the Paralympic Winter Games of Turin 2006, I was also assigned to the press service, but for ice sledge hockey.
Sport trainer and educator
Fédération Italienne de Volleyball (FIPAV)
September 2004
to June 2008
Consultant
Turin
Italy
- I worked for a project of the Italian Federation of Volleyball in primary schools and colleges, as sports teacher.
Skills
Marketing / Communication
-
Strategic and operational Marketing
Expert
-
Brand awareness
Advanced
-
Product Marketing
Advanced
-
Brand awareness
Expert
-
External communications
Expert
-
Product Launch
Advanced
-
Digital marketing
Advanced
-
Press relations
Advanced
-
Market and Strategic Intelligence
Advanced
-
Benchmarking
Advanced
-
Event Management
Expert
-
SEO - SEM
Good
Languages
-
Italian: native language
Expert
-
French: fluent ( DELF certification)
Expert
-
English: fluent (Score TOEIC 950/990, score BULATS 92/100)
Expert
-
German: elementary (FIT and ZD certifiations)
Intermediate
-
Spanish: basic
Notions
Technology
-
Office
Expert
-
InDesign
Advanced
-
Wordpress
Advanced
-
Illustrator
Good
-
Adobe Premiere
Good
-
Photoshop
Intermediate
-
Google Analytics
Good
-
SAP
Good
Administrative
-
Budget Management
Expert
-
Orders and invoices management
Good
-
Suppliers management
Expert
Final score: 86% of success